Customer interview

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Our staff of freelance writers includes over 120 experts proficient in Customer interview, therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your Customer interview paper at affordable prices!The customer interview main aim is to refine our vision concerning the targeted customer and toward the product we are about to launch.

The interview guide

Our plan for the customer interview was as follow We first started by choosing a leader or a coordinator for each interview to direct the discussion and never let the discussion go far from the real goal of it. This coordinator will keep the discussion on the track. Then, we set up a spotlight for the customer interviews. This spotlight was set to precise what market we are in, what kind of consumers we are targeting, and most importantly what the requirements of those customers are ( price sensitivity, preconceptions,…etc.)

The interview guide was consisted of several questions. Contrarily to the questionnaire, the questions asked were all open ended questions. We avoided yes/no questions. We tried to get as much information as possible from the customer. The main aim of choosing open ended questions is the fact that we were looking for qualitative and thoughtful replies. Also through the question we asked we looked for the problems they have with current products. Having an acknowledgment about the actual limitations of the current product is very helpful to make our product more wanted and have a clear idea about how to approach the new business to the potential market.

The preparation for the interview

It took us several meetings to come up with the rules of an interview; also we did some interviews to first test our ability to lead a discussion. The steps we followed in preparing the interview to our potential customer were as follow

• We did a research on how potential customers' interviews should be.

• We prepared a simulation and an introduction to explain to the interviewee why we are interviewing him what we are going to do with the provided information, and how important his accurate information will be for us. We used a movie simulation to define what the product to launch will be. We had a laptop with us so we could demonstrate the product to the customer.

• We looked for the appropriate persons to interview. Since the customer interview had to last for about 0 to 45 minutes, in addition to look for the suitable person we had to look for someone who will be able to give us some of his time and to give us precise and truthful data.

• We had to take notes and make sure that every single word said and written down has an importance and will be used in the project.

• We had to encourage the candidate to have a chat. Not all persons are good conversationalists. As I mentioned before no yes/no questions, or only quantitative queries. Brief and one word inquiries will not be helpful for the product development. This is why after asking each question we tried to probe to have more feedback from the interviewee.

Potential customer # 1

Since our target market is constituted mostly from kids, we saw that interviewing a very young person will be very important and helpful in determining our customer's requirements. The kid that we interviewed is a girl of 1 years old. We asked her several questions and she was very useful and cooperative in answering them. She is the kind of kids who plays electronic games several times a week for half an hour each time. Also, she prefers to play games in the arcades because she feels more involved in the game especially if it is racing when she has to turn all her body turns. Unlike when she plays a video or PC game she just moves her fingers on the malette tu turn, jump or run. In addition to that, she likes to play with others (her brother) because there is real competition and feels happy if she wins. Besides, when she plays against the PC or video game itself even if she wins she does not feel the same as if she defeated a human like her.

This kid has already tried virtual goggles but she said that she got a headache after 0 minutes and there was a battery problem; the virtual goggles were turned off several times. After showing her a movie about the VirtuSphere that explains and demonstrates the uses of this product, she really liked the idea and said that it is a great product because she will no more need to use the buttons and she will be able to move freely in the sphere. When we asked her about the price that she thinks that her parents would be willing to pay for 5 minutes of playing inside the sphere, she said that it depends on where the sphere is located. If it is in a place where there are other games, kids can make the difference and perceive the sphere as an exciting game and hence be ready to pay more than 5 dollars per 5 minutes.

Conclusions

There are many conclusions that we can conclude from this interview. First, the sphere should be put in arcades since they are the places for all electronic games and are frequented by a lot of kids, adolescents and adults (parents). Second, the VirtuSphere provides real competition when playing a game because when the individual is inside the sphere he/she faces a virtual image of a person or a thing. Besides, there is a possibility of having or many VirtuSpheres that interact at the same time but this will be for long-term prospective. Third, the VirtuSphere has a competitive advantage over the virtual goggles because it is harmless and has more powerful batteries. Forth, since the VirtuSphere is a symbol of high technology, the segment of kids will be very fascinated by this new product and will be eager to try it and play it. This is very important for the positioning of the product because the VirtuSphere will have a respectful image in the market. Finally, concerning the price, the kids have a great influence on their parents. If they like a product they struggle with their parents to get it at any price. The parents in their turn, if they see that their children are having fun and they like the game very much they do not hesitate to buy it if it is at a reasonable price.

Potential customer #

The other market segment that we are targeting is the adolescents. The interviewee was a boy of 17 years old who is a fanatic of electronic games. He especially plays PC games several times every day and he goes to play in the arcades occasionally. After explaining him how VirtuSphere works and after showing him the movie, he was excited about the product and said that he would like to play well-known D games for PC or consoles in the sphere because he wants to experience them in reality. For the price, he said that he is willing to pay more than 4 dollars per 5 minutes. Also, he said that he likes the idea of prepaid "credits" for machine, so he could stay in for overtime without the game stopping in the middle asking for more money.

Potential customer #

We interviewed a man aged of 5 years old who does not play electronic games so often. Besides, he prefers to play alone and mainly plays in the arcades for pleasure, to lessen the stress, break the routine and to rest. After we showed him the movie about the VirtuSphere, he liked the product very much. We were astonished when he said that he is willing to pay 10 dollars per 5 minutes just for the first experience to see how real the VirtuSphere is.

Conclusions (For both customer # and # )

The VirtuSphere can have well-known D games for PC and consoles to attract more customers that already know the game but want to try in the virtual reality. Moreover, the idea of prepaid cards for machine is very interesting to adopt because with prepaid credits people are more likely to play more. Furthermore, since everybody will be curious about how things look inside the sphere, we can set up a higher price for the first experience to give the product a more powerful positioning in the market. Besides, we think that people do not care a lot about the price for the first experience but they do after. Therefore, since all the interviewees gave a price from 4 dollars and up, we believe that the appropriate price range for the game per 5 minutes should be from 4 to 7 dollars.

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