The Sky Is Gray

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The Sky is Gray Ernest Gaines's short story, "The Sky is Gray" takes place during the time that Jim Crow was the law of the land in the South. We see the story unfold through the eyes of James, a young black boy of eight. Even though James is young, he is not spared the hardships and the racism, which the South imposed on black people at the time. James's Mother, Octavia, knows that life is going to be tough for him, and she tries her best to prepare him for the rocky road that lies ahead by building a strong foundation within him, making him a strong person, if not, he will fall through the cracks of society.Octavia is presented to us as harsh, but with careful observation, one will see that she is indeed a very thoughtful, loving parent in a way that she knows best. From the very beginning of the story, hard times loom over James' family, and his Mother carries this weight on her shoulders, the weight of hardship and worry. In the opening passage James notices she is worrying, "She's thinking if they got enough wood-if she left enough there to keep them warm until we get back…" Octavia is a strong character, and conveys this to us by her actions, for she is a woman of little words. Most of her thoughts are read and relayed to us by James " I look at Mama, and I know what she is thinkin'." On her mind is James's tooth, which she chooses to take care of, despite the pleas of James not to do so, "Its been hurting me and hurting me close to a month now…I know we didn't have enough money to get it pulled."Even though she is not your typical mother with warm hugs and kisses, she truly does love James, otherwise she would not get his tooth fixed. When James tries to cuddle up next to her, he comments, "But I'm not supposed to do that. She says that's crybaby stuff, and she don't want no crybaby around her."She is a survivor. She is more concerned with her children being strong, instead of soft. She is both mother and father to her children, and the sole provider. Being the sole provider she must see to it that her family has food to eat.James remembers the time that Octavia made him kill a redbird for food, against his will, " I can't Mama, I can't," I say, and the water just kept running down my face…" This scene is sad because James sees the red birds not as pests or food, but something beautiful. At this point he is forced out of the comfort zone of his childhood and thrown into the realms of being a responsible adult. He was going to be responsible for his family eating dinner that night. He realizes this, "I'm still young….I know why I had to do it….Suppose she had to go away? Suppose she had to go away like Daddy went away? Then who was go'n look after us?. They had to be somebody left to carry on." It is here that we can see that James is beginning to have an understanding of what it takes to live life during harsh times. He knows that he must be strong for the rest of his family. In addition to acting upon harsh times, James learns to recognize strength when he sees it.

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While James and his mother sit in a crowded dentist office for black people, they witness a dispute between a preacher and a young college student. The student comments, " That's the trouble with black people today…We don't question, is exactly our problem,We should question and question and question, question everything." When the student tells the preacher to even question God, the dispute begins. The student goes on to say that because the black man listens with his heart, he will only take what the white man gives him. Of course the preacher does not accept this. The boy goes on to say, "You believe in God because white man told you to believe in God. And why? To keep you ignorant so he can keep his feet on your neck." The student takes two blows from the enraged preacher, and resumes his reading. He does not back down from his stance, but the preacher leaves. James had just witnessed an act of strength, and despite the blows given to the student, he still kept his ground. James thinks to himself, "When I grow up, I want to be just like him. I want clothes like that and I want to keep a book with me too." James lives in poverty, and can recognize that this young student was educated, therefore not living in poverty. James witnessed something that will inspire him to rise above his poor conditions and be like the student; strong and not in the bondage of the white man. Racism seems to corner them from every direction. The world can be a very ugly place, and as soon as they are turned on to the streets, James sees this. They continue to wait patiently in the waiting room. James's tooth has been aching for over a month, and is starting to make him sick. They are told to come back. A woman sitting next to them comments, "Don't feel d'jected honey…they take you when they want to. If you was white, that's something else; but we the wrong color." This was not the first time time James was confronted with blatant racism, but it was yet one more reminder that he was black, and a second class citizen. They are turned out into the cold to wait until one in the evening. Experiencing pangs of hunger and nearly frozen, James and his mother search for warmth. They can't go to the many caf's in the city, but rather, they must walk in the freezing weather to the end of the town, to the only place where black people are allowed. A mother and a small child forced to freeze, demonstrates the unjust and inhumane mentality of society at that time. His mother had pride and dignity. She refused to just sit and get warm, so she orders food, despite their lack of funds. Its much like not wanting to use the restroom at a restaurant, and then run out. She tells James, " Got to pay them something for this heat." James doesn't want his mother to spend money on him, but she does what any loving mother would do. Despite his pleas, she says nothing, and orders food for him. She truly loves and cares for her son. All is fine until she accepts a dance with a man from the music playing out of the jukebox. He is a pimp, and assaults her. "Come on, I'll gut you from you neighbo' to your throat, come on." Up until this point, James has witnessed his Mother's strength and perseverance at the dentist office, through the cold, sacrificing money, and now she physically fends off a pimp at knifepoint. She is a strong woman in an ugly world harsh world, and she hopes that James will learn from these things to be as strong as she in dark times.Fortunately James will see that not all the world is bad. On their way out of the caf, back into the cold, they encounter a kind elderly white woman who owns a store. She offers them food and a warm place while they wait for the dentist. Octavia, with her pride says, " We don't take no handout". The old woman can sense how Octavia is feeling, and so she makes James earn their food by taking the garbage around to the front. It is here that Octavia is trying to instill hard working character in him, not to just accept handouts. She does the same when the old lady tries to give her more salted meat than two bits worth. Octavia doesn't take it until the lady chops half of it off. She thanks her for her kindness, and they move on. Once again, turned back into the cold, James turns his collar off to ward off the freezing temperature. His Mother tells him to turn it right back down, " You a man, not a bum." Through the whole story Octavia has been setting examples for James, to be a strong person, to be a man. Ultimately, in the end James is a man. He is a man, perhaps not in the literal sense, or the physical as we tend to think of it, but in the way that runs deep in a person's character. He has observed the wicked ways of the society that he lives in, and he has seen his mother combat them gracefully with strength, pride and perseverance, in hopes that he will follow in her footsteps. At first Octavia's parenting seems harsh and cold, but we come to learn it is necessary if James is to survive in that kind of environment. Octavia is actually a very loving, caring Mother that wishes to protect her son from the evils of the world by giving him the tools to survive. Please note that this sample paper on The Sky Is Gray is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on The Sky Is Gray, we are here to assist you. Your cheap research papers on The Sky Is Gray will be written from scratch, so you do not have to worry about its originality.

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"The Effects of Immunizations"

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The birth of a child is truly one of life's most amazing experiences. To hold that tiny little life in your arms is a feeling like no other. It is at that moment that you pledge your life to loving and protecting this innocent newborn. Parents want nothing but the best for their children. From reading all the latest books on childrearing, to examining the ingredients in every jar of baby food, there is nothing we won't do to ensure the safety of our little ones. Yet, the most important aspect of our children's well being just might be the one aspect that could endanger their lives without even knowing it. The hidden dangers behind immunizations are more harmful than the diseases they are made to prevent. Childhood immunizations are perhaps one of the greatest medical successes of the twentieth century, as they have virtually eliminated diseases that used to harm, or even kill thousands of children. Consider that before vaccines, each year polio paralyzed 10,000 children, rubella (German measles) caused birth defects and mental retardation in as many as 0,000 newborns, Pertussis (whooping cough) killed 8,000 children, most of whom were infants (Fulghum, May 00). Under perfect conditions vaccines work to protect us. But vaccines are not 100 percent effective for reasons related to the individual person. The susceptibility of different children is not taken into account at all at the time of vaccination. No one knows exactly how a particular child's body will to react to the many different vaccines given on a routine basis.In fact, the number of recommended vaccines has increased severely over the years. One hundred years ago, children received 1 vaccine (the smallpox vaccine). Forty years ago, children received 5 vaccines routinely (Diphtheria, Pertussis, Tetanus, Polio, and Smallpox vaccines) and as many as 8 shots by years of age. Children now receive a total of 5 vaccines, in the form of 15 shots; by the time they are 6 months of age, if they receive all the recommend shots (Scheibner, PhD). Vaccines work to protect children from undeniably horrible diseases. Yet, the side effects of certain vaccines can be more harmful than the disease itself. Studies have proven that preservatives added to certain vaccines, meant to prolong the life of the vaccine, have in fact, been linked to Autism, permanent brain damage, severe neurological disorders, and on rare occasions, death. (VICP) From the moment your child is born, the first immunization your child will receive is Hepatitis B. Then at two months they will receive a second dose, along with DTP, OPV (oral polio), and HIB (Hemophilus Influenza type B conjugate) immunizations. What your Pediatrician will most likely fail to explain is that along with those highly recommended vaccines, your child has also just received Thimersol (mercury), MSG, aluminum, formaldehyde, and phenoxyethanol (antifreeze), among many other things. All in all, between 50 and 6.5 micrograms of toxic poisons have just been injected into your child's bloodstream (VICP).

Thimersol is the most commonly used preservative in vaccines that are marketed in the United States. It is used to help prevent a vaccine from spoiling, and in preventing bacterial contamination of the final product. Several of the vaccines routinely recommended for children contain Thimersol, such as Hepatitis B, Diphtheria, and Influenza vaccines. To explain it on this level, Thimersol sounds like an extraordinary ingredient, right? Now, what if I were to tell you that Thimersol contains nearly 50 percent of a highly toxic substance called Methyl Mercury (USPHS). Do I have your attention yet? Methyl Mercury is one of the most toxic elements on earth and its exposure has been linked to neurological, sensory, and motor disorders, as well as behavioral dysfunction. American children receive 7 micrograms of Methyl Mercury through vaccines by the age of two. (USPHS). Reports have surfaced linking Thimersol to mercury poisoning in infants often causing Autism, a neurological disorder that impairs language, cognitive and social development (VTCA). As horrible as these side effects are, unfortunately, they are not as horrific as the reaction that Ritchie Fisher had after his regular check up. Ritchie was a thriving two-month-old baby boy when his mother took him in for his routine examine. His pediatrician explained some of the normal reactions to the DPT (Diphtheria Toxiod) vaccine that Ritchie would be receiving that day, such as slight fever, diarrhea and fretfulness. Later that evening little Ritchie awoke from his nap screaming in pain and the injection area swelled and purple. Still, Ritchie wasn't running a fever. In fact, he was cool to the touch with ice-cold hands, so his mother didn't overly worry. While Ritchie's mom was giving him a bottle, he suddenly became limp and stopped sucking. Alarmed, she called the doctor and described the symptoms to him. The doctor stated these were normal reactions and didn't seem the least bit worried. Within minutes, Ritchie died in his mother's arms. It had been seven hours since he had been injected with his first DPT shot (NVIC).Sadly, the DPT vaccine is only one of several that has jeopardized the lives of innocent children. The 00 immunization schedule is promoting forced Hepatitis B vaccinations for all infants before being discharged from the hospital. This is being done without truthfully informing the public about the risks of the Hepatitis B vaccine. Hepatitis B is a virus that is acquired through exposure to infected blood or body fluids. The virus results in liver damage as the body responds to the virus (Dr. Mercola). Granted, this is a serious disease with severe repercussions. Yet, the risks of side effects to the Hep B vaccine far outweigh the chances of being exposed to the disease itself.With the Hepatitis B vaccine, the drug companies have removed the Methyl Mercury that is contained in Thimersol, and replaced it with aluminum, which is another potent neurotoxin. The Hepatitis B vaccine has been associated with respiratory infections, convulsions, swelling of the brain, severe neurological damage, and death (VAERS). Considering that the Hep B vaccine comes in a series of three doses over a three-month period, the chance of reaction is tripled. It is mandatory that all newborns receive the first dose of the Hep B vaccine before leaving the hospital. Sadly, a great number of babies die within days of birth after receiving the Hepatitis B vaccine (VAERS). A perfectly healthy newborn baby, your healthy newborn baby receives the first dose of the vaccine just hours after birth. Suddenly your baby begins to deteriorate, and usually develops some sort of infection. Then comes the second and third injections, and tragedy strikes your baby cries intensely, stops feeding properly, and stops sleeping. Helplessly, you watch as your child begins convulsing with accelerating deterioration of his condition, and mainly, his brain function. You may be thinking to yourself "This won't happen to my child", and in reality it probably won't happen to your child. Then again, Michael Belkin felt the same way before the birth of his son. Nicholas was no different from any other baby. He ate well; he slept well, and was active and alert. Then, on the 1th day of Nicholas' life, he was given a Hepatitis B shot at his routine check-up. His father said " That night I noticed that Nicholas was crying a lot. In fact, he was screaming most of the time. Nicholas cried on and off for most of the night. The next morning, his mother found him dead in his crib. From the way he looked, he had been dead for several hours." Nicholas' cause of death was listed as severe neurological swelling of the brain. He died 18 hours after receiving his first Hepatitis B vaccination.If reading the stories of Nicholas Belkin and Ritchie Fisher caused you to become teary eyed, good. The whole point of recounting these horrible experiences is to make parents stop and think about the chances that are taken with their child's life. Parents are the only source of protection that these innocent children have. And the only way for parents to protect their children is to become educated about the risks involved. You have the ultimate responsibility for your child's health and well-being and you, not your doctor or state or federal health officials, will live with it, and be responsible for the consequences of your decision. Please note that this sample paper on "The Effects of Immunizations" is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on "The Effects of Immunizations", we are here to assist you. Your cheap custom college paper on "The Effects of Immunizations" will be written from scratch, so you do not have to worry about its originality.

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Postmodernism

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The movement occurred after 145 is postmodernism which had shown its powerful effects in every aspect of life. It's a movement that can't be defined with a simple sentence because postmodernism has lots of components and directions. A postmodernist reflects history's theological interpretations. When we talk about post-modernism is defined related to modernism as "the legalization of illegal parts of modernism". Modernity and postmodernity appear and reappear in philosophical, literary and other texts in what is at first sight as bewildering array of guises. Postmodernism combines simultaneous fragmentation and blurring of boundaries in a universe where no absolute truth governs the definition of reality and morality. This is in contrast to modernism, which emphasize the coming together of the multifaceted, sometimes conflicting aspects the conflicts as the standard mode of existence. Unlike the consensus sought by modernism, postmodernism accepts discensus, and even proclaims that one unified way of seeing things is impossible. Postmodernism undermines the modernist notion of what Jean-Francois Lyotard describes as meta-narratives, or over-arching, absolute stories that explain the nature of the world. One of the difficulties with meta-narratives is that they only present the world from one perspective, even when it may make sense from several different angles. Trying to force everything to be seen only through the eyes of one point of view is referred to as colonization. The team can be used abstractly or figuratively to describe imposing a certain view or interpretation of something, but it is derived from examining the political and social domination that has been exercised over smaller nations and minorities by Imperialism and ethnocentrism. Postmodernism tends to encourage placing value on the unassimilated other- on accepting and respecting differences and not oppressing the other. The postmodern celebration of difference can be seen in the experimental nature of postmodern art, architecture, and writing. These forms usually take liberties with conventional forms, and often involve bricolage, which is combining different forms and styles in a collage-like fashion.

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Sociology and the society has a big role in postmodern changing. Connected with technology, industry, art and information postmodernism had a shield on the society and duplicated its power with these aspects of life everyday. Information as a concept comes into the world trailing clouds of glory. It's nothing less, it's most eminent popularize. In control and communication- the heart of information people always fighting nature's tendency to degrade the organized and destroy the meaningful tendency. Information is a requirement of society's survival. It permits necessarily exchanges between our environment and us. To live effectively is to live with adequate information. Thus, communication and control belong to the essence of man's inner life, even as they belong to his life in society. Especially films, TV fashion, music have a very big poverty in postmodern culture. TV and video had an effect on the society and attracted the society with visual communication in postmodern changing. It's hardly surprising that TV and video should have attracted such attention from theorists of postmodernism. Like film, TV and video are mass cultural media, which employ techniques of technological reproduction. As such, they seem structurally to embody a surpassing of modernist narrative of individual artist struggling to transform a particular physical medium. Uniqueness, permanence and transience and anonymity. At the same time, both film and video seem to offer certain possibilities of a reawakened radical impetus, and the emergence of avant-garde video art is evidence of this. As such, TV and video encompass, like film the two worlds of mass culture and minority avant-garde culture. Another way of saying this is that video exemplifies in a garde disruptive strategies and the process whereby such strategies the global spread of TV expertise, both in production and consumption, that make this question of transgression and incorporation recur with violent persistence A further reason to see mass culture as central of our understanding of postmodernism in that our global image driven, electronic culture seems to be bringing about the larger epistemological shift that poststructuralist thought announces the idea that there is no escape from representation is given special point by our experience of mass consumer culture that surrounds and invades us with a ceaseless flow of images and invades us with a ceaseless flow of images and information. One of the most striking developments in late twentieth century American Culture is the extend to which TV, film; radio popular music, and consumer culture have become an inextricable part of consciousness. Contemporary mass culture has done nothing more than given new material manifestation to an ancient problem. Global electronic mass culture has to and unprecedented extends saturated contemporary society and contemporary psyche with images and reality self and world inside and outside that have grounded claims to knowledge in western rational and empirical traditions. Enable by postwar developments in computing and telecommunications technologies and considered as a part a complex transformation of global economy, today's mass consumer culture is not simply a return of shadows flickering on the walls of Plato's cave, but historically distinct phenomenon that defines postmodern period. One of the most striking and representative arrears of postmodernist theory of popular culture are fashion. Although it remains unorganized in any institutional sense, the study of fashion as cultural practice has produced some striking analyses of effects of postmodernism in this, the most intimate, general and widely experienced area of sociocultural life. The history of fashion does have a significant and well addressed modernist phase. The insistence on purity and function, along with the hated of superfluous ornament. It is even possible to conceive the invention of something like a modernist body the slim and functional female ornament. But also compelled to pay conscious attention to the body via the internalized artifice of diet and exercise. The predictable form of postmodern departure from this would of course be return to ornament, decoration and stylistic eclecticism, and it's indeed possible to see this in the abundant multiplicity of styles and accelerated rhythm of fashion from the prosperous years of the 160s onwards. The Laswell Formula and it's transformed to a graphic model for explaining the movement very well. The model develops Communicator, Message, Medium, Receiver, and Effect. I think postmodernism developed like in this model. Communicator has been sometimes and artwork; an architectural work, a dress, a song or a poet message is always hidden in these works of art or these kinds of communicators. The artist or architect decides his message in his mind and reflects it in his worked. The way to communicate with society is the works of the people whom wants to give a message to society. The receiver is the society and they take the message given by the communicators after these processes. The main purpose of all these are to give the message to the society, which is the receiver. After that society takes the message and the message effects every part f society differently. Every receiver takes the message differently and different effects are created on society. As a result, after all the process postmodernism is and eminently contestable concept. As its reference points emerge in the philosophers, social theorists, film makers, painter, sculptors, photographers, architects, designers, novelists, poets and even politicians and generals, they create major crises of interpretation. The message sent to the receivers very successfully also receivers had a communication between themselves so postmodernism affected all aspects of social life. Please note that this sample paper on Postmodernism is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Postmodernism, we are here to assist you. Your persuasive essay on Postmodernism will be written from scratch, so you do not have to worry about its originality.

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Whats wrong with thewinetourco.com.au

If you order your cheap custom essays from our custom writing service you will receive a perfectly written assignment on whats wrong with thewinetourco.com.au. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality whats wrong with thewinetourco.com.au paper right on time.

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IntroductionWith each person that has the internet, their main concerns are there bandwidth and time use. These two things are what restrict people from viewing many pages on the internet. The web page thewinetourco.com.au is a web page that looks at the main ideas of purchasing a tour to Margaret River vine yards for some wine tasting or a romantic weekend. There are many concerns that surround this web page. This report will focus on each link that the page has and the disadvantages that it has. The pages that most focus will be on will be the splash screen, homepage, and the main links. With each page assessed the report will focus on the main points such as file size, data, colour, and in conclusion the target audience and the business goal has it been achieved.Splash PageThe Splash page of this web page was a bad idea. The one most single thing that people on the web do not want to be welcomed with is a splash page or a welcome page. The users when using the internet want to be able access a page without any dramas or hassles. Issues and disadvantages of using a Splash page are listed below

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Problems ExplanationPictures Large file size, long time loading(56K)Text Text is very plain and hard to read, text is too smallWelcome Page Should have no splash pageSite Entrance button Very small and very hard to find(is hidden).(like trying to find Wally in Where's Wally books)Background The background is plain(white), needs some colourAs you can see the Splash page was a bad idea and is of no use to internet users, as all it does is consumes time with loading and bandwidth. The purpose of this page is to say welcome to users, but it can be done on the home page. The Splash page is of no importance and should be closed.Home pageThe homepage of thewinetourco.com.au is a vital page as it is the central point to which users can view other page and it is also the first page users see. This page should be very inviting and peaceful, which this page was not that successful at doing. The homepage has many problems with it, which should be addressed. Such problems areProblem ExplanationBackground Very dark and not inviting at allLink text Small and hard to read(small and italics)Pictures Picture format is in GIF format, may take long time to load depending on connection speedUser friendliness Not helpful in anyway, to congested.Link buttons Hard to see, same pictures as backgroundAs you can see the homepage is one of the most vital pages and must be the most user friendly. Thewinetourco.com.au has great difficulty in presenting an interesting page as its colour of choice is black. The homepage is a well set out page but hard to follow and allow the user ownership of a page. The homepage should be the most interesting page as it's the page people start to view and decide whether or not to continue.Chart Your Coarse (1st link)The first link is a page that shows the user the choices that they have for selecting the areas they would like to visit. The page has buttons that allow the user to bring up maps that take along time to load, if you have a slow connection. The main issues that regard this page areProblems ExplanationMap picture The map pictures are not that helpful is charting any coarse, they show the surrounding area but not the area itself.Background The background is again black and not that invitingLinks Links are relevant but the text is imposable to readText The information is relevant but it is too forcing (COME!)Event guide This piece of information needs updatingAs you can see the data that is labeled on this page is relevant but to demanding and also hard to read. The overall look at this link is that the total file size for viewing pictures and images are too large and demanding of bandwidth. The page needs serious adjustment to allow more users to view this page.Let The Voyage Begin (nd link)This is the one page that doesn't have much wrong with it. The page is easy to access but it still has some flaws. Such disadvantages asProblem ExplanationLinks Some links are of no importance and there are too many linksSoftware reliance You need Acrobat Reader to view the documentation for the pageInformation The tours don't include prices, has time but no pricesMap link Link is irrelevant and the file size is too largeAs you can see the main problem that surrounds this page is the number of links in the page. The main ideas of the page where achieved, but there is some room for improvement.Rolling The Miles In Classic Style (rd link)This link introduces you to the drivers of the company that holds the tours. The link has relevance and is a good idea. There are some issues regarding this pageProblem ExplanationBackground The background is black once againLinks There are far too many links on this page.As noticed there was not many things wrong with this link, as it allowed anyone to read a little about the possible driver that could be taking them on there tour to the vine yards.Virtual Voyage (4th link)This page is most probably the worst page of the whole web site. This page requires a really good internet connection such as broadband, ADSL or something similar. The link has many movies that require all your bandwidth to load and run. Such issues with this areProblem ExplanationBackground Simple black colour, not that interestingMovies Need a quick internet connection to view the moviesLinks Are relevant but annoyingText Too small and hard to readMovie info No description on what the movies aboutSoftware dependence Must have Quicktime player to view the moviesThis page is the worst page of the whole web site. The restricted use of people that can view this link keeps the numbers low as not everybody has a quick internet connection. This link is not the user friendly nor is it computer bandwidth friendly. This page should be made available to every person who views the links/movies.Book Your Passage (5th link)This link is straight forward and has no room for error. The link allows users online to book a trip to Margaret River vine yards and also they can book whether or not they want the special drivers to pick them up and drive them around. So issues that are on this page areProblem ExplanationText Small, dull and hard to readBackground Dull and not inviting (black)As you can see there isn't much wrong with this link, it is straight forward and easy to follow. The page has nothing to complicated about it.ConclusionIn conclusion the overall look at this page is that the page was no that user friendly and it was hard to understand. The site has a few prerequisites to be able to view this page at its full potential. Such things that are needed to view this page at full is a very fast internet connection such as T1, ADSL or Broadband, Quicktime player and Acrobat reader. This page may restrict the people that view this page as it has so many requirements to be able to view it. The site had many confusing things about it such as the links were hard to read, the movies had no description with them so it was hard to understand what the movies were about. The overall text on the total web page was hard to read as it was white on a black background, that was no the only the bad thing about the text it was the fact the text was so small it was hard to read. The site also had another problem with it; it needed to be updated dramatically. To prove that the site was no a very interesting site and was not viewed all that much, the site incorporated a site meter with it which allowed the owners to view how many times the site had been in the last week. The week ending Sunday rd August to Saturday th August the site meter only registered that only an average of 4 people visit the site a day and view one page each(the splash screen!). In conclusion this page has many problems with it that need to be readjusted or changed. Please note that this sample paper on whats wrong with thewinetourco.com.au is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on whats wrong with thewinetourco.com.au, we are here to assist you. Your cheap research papers on whats wrong with thewinetourco.com.au will be written from scratch, so you do not have to worry about its originality.

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Jones Soda

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Our staff of freelance writers includes over 120 experts proficient in Jones Soda, therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your Jones Soda paper at affordable prices!I Executive Summary

The ex-Canadian, now Seattle based soft drink manufacturer of Jones Soda has a history or producing unusual flavors of soda, with even more unusual labels. Jones Soda distributes its product in select markets, while being sold in locations you would never expect to find a soda. The company has recently launched the myJones.com site where customers can order, and have a delivery of Jones Sodas to their house. The creation of their new web site will allow their products to be even more widely distributed which will most certainly add to their rapidly growing income. Americans today are fat! And consequently have become more health, or image conscience. Either way, society depends on low calorie food items, such as diet drinks, to maintain their image/health. Since Jones Soda competes in the competitive premium soda category, the company needs another flavor to compete with brands like Coke and Pepsi and the new flavors they introduce. We have created an advertising campaign that will introduce and remind the population of soda drinkers of Jones Soda with the intentions of continuing to expand and compete in this industry. Already having a massive number of customers, we plan to introduce a new line of Diet Sodas to this image conscience society and continue to remind and persuade customers of the Jones Soda drinks. Using advertising and publicity, we will reach a larger audience than in the past. The advertising team will use several different types of Advertising Media including Newspaper, Radio, Magazines, Yellow Pages, Television, Outdoor/transit and Publicity, in the Portland metropolitan area, with the target market of any person(s) who fall into the image conscience society. Adding these advertising methods to the already positive publicity brought on by Jones Soda's reputation for quality, we are sure to move Jones Soda into the future while creating a legacy in the process. And after our new product hits the market, we are sure to be continuing the build on the Jones Soda legacy. Chris Woods II

II Description

A. The ex-Canadian, now Seattle based soft drink manufacturer of Jones Soda has a history or producing unusual flavors of soda, with even more unusual labels. The always-changing photos on the labels are sent in from Jones Soda customers. Jones Soda distributes its product in select markets, while being sold in locations you would never expect to find a soda. The company has recently launched the myJones.com site where customers can order, and have a delivery of Jones Sodas to their house, which will most certainly increase their profits. The myJones.com site will help increase awareness and increase their already rapidly growing profits; from 00- 00, Jones Soda increased their revenue by more than 18%. However, Jones Soda is not solely concerned with profits. They are strong believers in social responsibility and it is a large part of their companys philosophy. Just a few years ago, Jones held a benefit auction held at the Museum of Contemporary Art in Soho, to celebrate the introduction of new flavors. Proceeds for this were donated to a fight against AIDS. To help combat the current outburst of overweight Americans, Jones Soda introduced a new line of 4 different flavors of Diet Drinks.

B. I am a High School Junior in an advanced Marketing class, designing the advertising for this company and it's new product.

III. Objectives

Already having a massive number of customers, the primary objective is to introduce a new line of Diet Sodas to the image conscience customer while continuing to remind and persuade customers of the Jones Soda drinks, in order to maximize profits.

IV. Identification of the Target Market

A.Primary

The primary market of this campaign includes men and women with a general age of about 5. This market consists of any one interested in maintaining a healthy diet, without giving up their favorite drinks. These people are those that are conscience of their health or weight that live in the Metro Politan Area. Another primary market is the younger generation that is more conscience of their appearance. This group consists of 1 - 0 years old that want to maintain their slim appearances that also live in the Metro Politan Area.

B. Secondary

The secondary market for this campaign consists of everyone else living in the Portland Area, wanting a tasty, thirst-quenching drink.

V List of Advertising Media Selection Necessary for the Campaign Budget.

Newspaper I will advertise Jones Soda by having a loose paper insert, 8 ½ x 11 in The Oregonian every day of every other week. This advertising will ensue for the remainder of the campaign ( months). The first week will be March 1st through March 7th. By having a loose paper insert, I am able to make it colorful and convenient for the reader, possibly falling out, and with its bright colors, will catch the reader's eye. Newspaper is a good way to advertise because it is local, sending it right to your specific target market. However, I chose to do it as a loose paper because there is no requirement to put your ad in one specific section, as there is no specific section where dieters/image conscience teens look, but it will be easily accessible for all readers.

Radio - I will advertise my diet product on different radio stations, 4.7 NRK as well as on Z100. NRK attracts listeners, with its alternative rock, that tend to be the punk-like boys with ages ranging from 15 5, which are customers that our company targets. While Z100 reaches a different market with its hip hop, girls ranging from 15 1 years old, it is an equally as large market that more than doubles the audience reached. The same ad will be played on both stations for 0 seconds twice a day, for 4 weeks starting May 1st. Advertising on just these radio stations will ensure that I advertise to primarily likely Jones Soda customers, maximizing the money put into this campaign.

Internet I will be advertising pop-ups, as well as the ad's that role on the top of the screen, on Google, Yahoo, SparkNotes, and GradeSavor. Clicking on any of the ads will bring you to the MyJones.com site. These sites are excellent places to advertise to our target market because many High School and College students visit these sites every day! It will definitely raise awareness, while being free and hopefully bring more customers to the MyJones.com site, which will in turn raise awareness.

Television I will advertise on different TV stations, MTV and UPN 4, for the last 4 weeks of my campaign, starting April 1st. I will have two 15 second slots and two 0 second slots. The commercials will be shown three times a week, on each station. This amount assures the ad's being seen, and reminded, but definitely not over played and bugging the audience, while saving money at the same time. The commercials, like the bottles, will be very diverse in footage and very appealing to the watchers. MTV has an extremely large audience, which target teen's aged 1 5 that is very similar to those in our target market. And UPN 4 also has a high teen viewer percentage. However, they also have an older audience stretching from 5 at least 40, which increases the awareness of our product through all ages.

In-Store Displays They will be used in snowboard/skateboard shops as well as independent stores which is the basis of Jones Soda. I will also put some displays in malls because of their wide variety of viewers, while still focusing on our target market of an image conscience teen. Almost everyone goes to the mall at some time, and will likely see our ad's in convenient places to buy a Jones Soda drink. Placing ad's snowboard and skateboard shops as well as independent stores will focus more on our target market of young, punk teens, but still being a large audience.

IX

This campaign will surely accomplish all goals set by our advertising team.

The new line of diet drinks will be introduced and be visually available to the market interested in that product, while the customers that are unaware of Jones Soda as a whole, will be reminded. Virtually every where our target market will be traveling, there will be, at some point in time, a Jones Soda advertising media, informing them of our great product. The secondary market will also be greatly affected by this campaign, at no extra cost to the company; Internet advertising is free while reaching an uncountable number of viewers. Television and radio will also be reaching our target market directly, while at the same time, affecting a number of other customers likely to reach in their pocket and buy a Jones Soda.

Directly reaching so many buyers directly in our target market makes this campaign a sure success to lead this company into the future, while creating a legacy for all time.

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