LEVI STRAUSS

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LEVI STRAUSS Our presentation of the Levis company includes two parts the first part is concerned with its history and the second part relates specific aspects of the company such as its advertising policy for instance.First part

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Levi Strauss history the man and the companyLevi Strauss was born in January 18 in Buttenheim, Bavaria. In 1847, he sailed to America, then became an American citizen in 185 and set up a small dry goods house, which grew itself into a prosperous business over the following twenty years.In 187, Levi Strauss and tailor/inventor Jacob Davis receivd the patent for riveting mens pants. They began making copper riveted waist overalls (the old name for jeans) in San Francisco.In 180, numbers were first assigned to the products that were being manufactured. The number 501® was used to designate the famous copper-riveted overalls.In 10, Levi Strauss died at the age of 7. His nephews inherited the business.Koveralls, a one-piece play suit for children invented in 11, became the first product sold nationally. In the 10s, the Depression stroke and the demand for products declined.During World War II, U.S. soldiers wore their Levis® pants and jackets overseas, giving the products their first international exposure. In 154, a zippered version of the waist overalls was introduced.In 15, LS&CO. began exporting garments to Europe. And in 165, Levi Strauss International and Levi Strauss Far East were established, beginning the companys real expansion into Europe and Asia.The early 180s difficulties and the reorientation of the firm.In 180, after years of aggressive US growth, Levi Strauss & Co. suffered a major market setback. As baby boomers grew up and the teenage population declined, the US jeans market peaked at 55 million pairs and started a steady four-year decline.The cost of its acquisitions in sportswear especially, combined with their subsequent poor performances, forced the company to shut down 18 factories and to lay off 1,000 workers in the United States in 18 and 184.To invert the trend, they decided to increase marketing emphasis and to advertise for the one product that is unique to Levi Strauss & Co, the 501 jean. As Levis former president Thomas Tusher says, the Levis 501 jean is today probably the best-known article of clothing in the world. The 185 European Launderette spot with the song Grapevine boosted sales of 501 jeans in Europe by 800 percent.The first Original Levis® Stores were opened in Europe in 18, and in the US in 11. Today, there are over 1,000 Levis-only stores worldwide, and more are being planned. Recent locations include stores in South Africa, India, Russia, and Indonesia.In 186, LS&CO. introduced the Dockers® Brand in the United States, and in Europe in 14.In 15, LS&CO. launched a home page on the World Wide Web at www.levi.com. Yet, the late 10s are the symbol of Levis new difficulties. Indeed, after a peak of $7.1 billion in 16, sales dropped to $6. billion in 17 and to $6 billion last year.Levi Strauss Americas, a division of Levi Strauss & Co., decided in february 1 to close 11 out of its manufacturing plants in North America and to lay off about 5,00 people, means 0 percent of its work force.Moreover, Levis decided to give up selling its products on the Internet after 1 Christmas.The company had until then sold clothes at two sites, www.levi.com and www.dockers.com. But in 1, they found out that they could not afford running a world-class e-commerce business. Consequently, Levis pants will now be purchased online at jcpenney.com and macy.com, which belong to Levis two largest retailers.Levis managed in the past to recover from critical situations so we can expect that they will this time anew recover and continue to provide the whole world with their famous slacks. Second part Levis social investment in the 10s In 11, LS & CO. launched Project Change, an initiative designed to fight racism among those communities where the company operates. In 1, the Levi Strauss Foundation ceased funding the Boy Scouts because of their discrimination against homosexual leaders and members.In 1, LS & CO. became the first Fortune 500 company to offer full medical benefits to the unmarried partners among its employees.In 14, the Levi Strauss Foundation helped funding national Hispanic organizations which provide education and technical assistance for those people willing to become U.S. citizens in Texas and California. Levis image through advertising In 160, the word overalls was replaced by the word jeans in advertising.In 166, the company aired its first television commercial. In 171, the word Levis® on the Red Tab Device® became stitched in white with a capital L only; the E is changed to e. The renowned Levis® 501® Blues television advertising campaign was launched at the summer Olympic Games in Los Angeles in 184. LS & CO. was the official outfitter of the U.S. Olympic Team and of the Los Angeles Games staff.The 185 European Launderette spot with the song Grapevine proved the power of advertising it boosted sales of 501 jeans in Europe by 800 percent.In 186, the first in a series of innovative television commercials for the Levis® 501® jeans aired in Europe. These commercials feature classic American rock music mixed with nostalgia and romance.In 1, Levi Strauss & Co. sponsored the Send Them Home Search, a contest to find the oldest pair of Levis® jeans in the United States. The winning pair dates to the late 10s.In 15, LS Europes television ad Clayman was the first commercial shown on a global scale. Please note that this sample paper on LEVI STRAUSS is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on LEVI STRAUSS, we are here to assist you. Your persuasive essay on LEVI STRAUSS will be written from scratch, so you do not have to worry about its originality.

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Reflective entry

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Birds singing in the air, grass is beginning to regain its chlorophyll, lawn mowers echoing in the distance; these are the typical characteristics that are associated with the season of spring. It is also the beginning of spring training for major league players. In our household, there is an ultimatum; you're either a White Sox fan or a White Sox fan. Not much of a choice I thought; it even fits into the communist system of government, but over the years, I grew up to become a loyal fan of the good, old palehose. I could even remember my first exposure of America's pastime dating back to my infant years. Photos on my living room wall and in memorabilia books display a wide conglomeration of baby pictures in White Sox paraphernalia. Many relatives of mine say its is the cutest thing that they ever seen, but I think its pretty horrid. A baby wearing an oversized jersey of Minnie Minoso laying in a catcher's mit is the picture that my mother cherishes the most. She chooses to display that picture in the living room wall over my Little League champion picture. Instead of picturing my feats and accomplishments, she chooses to go with the "little Minnie" picture, as my family members would refer to it. Whenever I go past the picture, the thought conjures, why?I guess it's a mother thing. Mothers seem to have some type of telekinesis that can compute things such as false testimony or whenever trouble lurks. Most fathers play catch with their sons, go fishing at times, or maybe even teach some tricks of the trade that has been passed down from generation to generation. My father was not the typical father. I don't know if there is term to describe him. If there were a word to describe a person that is over fatherly, a picture of him would be next to that term. He would be there during my Little League games, dates with girls, anything that can be thought of. The worst thing was that he was my Little League coach. It may not sound as bad, but imagine having Bobby Knight as a coach and a father. The continuous pressure to be successful on the field and off the field was the only thing that my father preached during the season.

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The game that is embedded in my memory is the game when I was six years old.My father told me that if I won the game, there would be a great surprise in the morning.Sure enough, I pitched a great game. Coming home later that evening, The thought of the "great surprise" culminated into my thoughts. I wonder what the surprise is, I thought for the whole night. Was it a new bike, a Nintendo that I coveted dearly, or was it just some kind of joke that my dad did to motivate me for the game? The anticipation was just so immense that evening that I could not sleep or drink. The next day came about when my dad woke me up at the crack of dawn. It was so early in the morning that I can see the paperboy delivering the papers on his bike. That was usually my measure of early. Being so weary from the night before, I lapsed from consciousness the "great surprise". I slowly rolled out of bed. As I walked out, I can hear my mother in the kitchen preparing breakfast. The sweet aroma of pancake mix, the sound of sausages frying in the pan made me hastily get ready for the day. Running down the stairs, I can see my father outside checking the car's oil. That usually detailed one thing, road trip. As I finished, my father told to hurry up and get ready. I thought, ready for what? Nonchalantly, I got into to the car and went with my father. On the way to my destination, my father tuned to a sports station. The pregame show was on. The announcers were Mac, Jerko, and Harry. Listening to their low tone, boring voices made me fall asleep. As I awoke to horns and to my father's stop and go driving, I can see in the distance, Comiskey Park. As my eyes got wider admiring the ballpark, I asked my father if that was our destination place. He told me, yes son; we're going to see the White Sox play today. As soon as I heard those words, I was ecstatic. It was like a kid in the toy store picking out a toy. Walking into this huge facility, I can see lots of advertisements, stands, morals of past White Sox players, and the best part, the batters were taking batting practice. I quickly ran towards the dugout hoping for an autograph. There were hoards of people crowding around with the same objective in mind. As I looked around for my father who was lagging behind, I noticed in the pressbox a sign with the insignia, WGN sports. Inside the box was Ken Harrelson. Watching him on TV was cool, but seeing him in person just blew my mind away. Focusing my attention on Ken Harrelson, kids around me started to act up. The thought came, why were they pushing? Sure enough, over in the distance, Robin Ventura was headed in my direction. I clenched for my ball and stuck it out hoping that he would notice. In desperation for an autograph, I looked up at my father like he would do something to get Robin Ventura's attention. As I was looking at my father, the ball slipped out of my hand. My first thought was darnit; I dropped the ball. As I looked on the ground for the ball, I noticed that Robin was signing a ball. In a blink of an eye, my goal was accomplished. As they would say in the military, mission accomplished. Please note that this sample paper on Reflective entry is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Reflective entry, we are here to assist you. Your persuasive essay on Reflective entry will be written from scratch, so you do not have to worry about its originality.

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MARGARET ATWOOD

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Margaret Atwood's "Pornography" Pornography, otherwise defined as vulgarity and obscenity, is an issue that has and will continue to call upon much debate. While there are many people who see pornography as degrading, sinful, and disgusting, there is also a large amount of people who see it as a turn on, a form of sexual expression, and entertainment. Webster's dictionary defined pornography as merely "the depiction of erotic behavior with pictures or writing intended to cause sexual excitement." Yet according to Margaret Atwood "pornography" meant women getting their nipples snipped off with garden shears, having meat hooks stuck into their vaginas, being disemboweled; little girls being raped; men being smashed to a pulp and forcibly sodomized. The cutting edge of pornography, as far as Atwood could see, was no longer simple old copulation, such as hanging from the chandelier or otherwise it was death, messy, explicit, and highly sadistic. However on the other hand, I disagree with Atwood's description of pornography. I view pornography as a pleasurable sexual experience for both partners. In no way do I associate it with having my nipples snipped off with garden shears. Atwood's point of view sounds more like cruel and unusual punishment to me rather than something that's supposed to be enjoyable. When I hear the word "pornography" automatically hardcore and soft porn come to mind, not having a meat hook shoved into my vagina. That is bodily harm, not a form of entertainment. I wouldn't even consider Atwood's interpretation of porn nearly close to hardcore porn. Her idea of porn is way beyond that in my opinion. Atwood's idea of porn to me is more like a form of abuse, in no way pleasurable. Hardcore porn is basically just rough, wild and enjoyable sex. Whereas Atwood's image of porn is inhumane to ones self being. No human being should have to be subjected to such means of abuse.

I believe that pornography in public should be banned. This includes stores that sell pornographic material. Instead, these magazines and other pornographic materials should be kept separately in a private room, where you must be an adult to enter and purchase such material. Pornographic material that is kept privately either to be sold or to be viewed or used in the privacy of one's own home, should not be banned. I see absolutely no reason why a person should not be allowed to view pornographic material in the privacy of their own home. Some people may argue with me and say that my principle should be invoked by the government. They may say that pornography increases the likelihood of harm. And I do somewhat agree to an extent. I am sure that some harm has occurred because of pornography. But harm has also occurred because of alcohol, patriotism, cigarettes, and religion. These things are not banned so neither should pornography. There is even proof that cigarettes are harmful and they are still not banned. There is no proof saying that pornography causes people to do things that they normally would not do. Pornography can be erotic, which is something that is designed to produce sexual arousal unlike Atwood's style of pornography which is designed to produce pain and burden upon oneself. Someone may argue that it is wrong to produce sexual arousal. But people are given the right of freedom of expression so we should all be entitled to do so. Porn in my opinion can also be a form of art. There are many famous artists and pictures that include naked bodies that could be considered pornography. If porn is abolished, then these great artworks should be destroyed. I know there are some people who would disagree with me and believe in legal morals which states that individual liberty is justifiably limited to prevent immoral behavior. This principle seems to force morals on all of us. Every person has his or her own morals. If this principle was to be passed by legislation, the rights of the people would be taken away because of morals of others that are different from their own morals. I understand many people feel that pornography exploits women, but as long as these women are not forced into participating in the pornographic material and it is of their own free will, there is no reason to completely limit pornography like some of you would like to do. Even if pornography is limited to some degree, the material is still going to be made, whether it is made legally or illegally. If pornography is banned, an entire new market would start up and the government would not have any regulation at all. I believe that pornography is socially beneficial. It provides pleasure without producing significant harm. Porn provides sex by proxy for lonely and deprived people. I personally feel it cuts down on criminal behavior by providing a release of tensions by substitute satisfactions. Porn also gives us a way to release our sexual desires that might otherwise be harmful to others if not released. As long as I am not forced to see pornography or not warned in advance, I have no problem with people watching or taking part in something they enjoy. It is similar to individual sexual preference. I don't have a single problem with homosexual lifestyles as long as I am not forced into anything. I honestly feel that pornography will never be abolished as long as it is regulated and not forced on people. We all just need to learn to respect one another and as long as we are able to do that then there should be absolutely no problem with pornography. Please note that this sample paper on MARGARET ATWOOD is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on MARGARET ATWOOD, we are here to assist you. Your cheap custom college paper on MARGARET ATWOOD will be written from scratch, so you do not have to worry about its originality.

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Insight on the Kinetic and Potential Power Contained within Aristophanes' Lysistrata and Isa from Nobuo's The American School.

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Insight on the Kinetic and Potential Power Contained within Aristophanes' Lysistrata and Isa from Nobuo's The American School. The struggle, gain, loss, and expression of power have always been prevalent in literature throughout the ages. The many conflicts brought on by power can often be attributed to cultural influences present at the time. Lysistrata from Aristophanes' Lysistrata is quite similar to and yet quite different than Isa from Kojima Nobuo's The American School. They are similar in that they have a great power. Lysistrata's power being able to influence and persuade her peers and Isa's being the power of communication. However, where they are quite different is in the expression of their powers. Lysistrata is definitely the more charismatic of the two. She is able to use her great power of persuasion to convince her fellow women that by seizing the Acropolis and withholding the state treasury, they can coerce their husbands into finding a peaceful solution to the Peloponnesian War which was raging at the time. Lysistrata's argument was the state was being mismanaged by men and that the women, although they were seen as no more than "love affairs," and the keepers of the "bassinets," of their children could manage the state much more efficiently. A main part of her argument was that they had to sleep alone most of the time because their husbands were away at war. In addition to that, they were being robbed of their children; born to be pawns of war. Rallying her "troops," and seizing the most holy to Athenian temples, her power was displayed kinetically for the entire world to see. Kinetic power is power or energy that was dormant, or potential, and then released. Isa from The American School is a much different character living in a much different yet, similar time. Where Lysistrata's struggle to acknowledged as a formidable power was during the Peloponnesian War, Isa lived in post-World-War-Two Japan. Both characters lived in a time where war was going on, or vividly remembered. Isa differs from Lysistrata in that his power is potential, or stored power. Isa possesses a skill that is most valuable for a person living in American-occupied Japan. He has the power of communication, namely a proficiency for the English language. In the story, he chooses not to exercise his power, but keep it hidden. This is due to an experience he had with an African-American soldier. The soldier was assigned to drive Isa from village to village to act as a translator. This made Isa extremely uncomfortable, so he chose to speak very little to the soldier, two words, in fact. "Stop," and "go." Another time this trait is illustrated is when Isa gets to the American school and meets the attractive, young instructor. He chooses not to speak, but communicate by gestures. Sure, he can speak English well enough, but he feels awfully embarrassed. Even though his English proficiency lay dormant, his talent is exhibited by the ability to communicate with her without words, or at least, not too many words. Although, Isa isn't really a dominant character in The American School, he has much power that remains potential. Lysistrata is definitely the dominant character in Lysistrata. She exudes great power through her indomitable spirit. I think she could be described not really as a feminist, but more so a realist. She saw things as they were, a terrible lengthy war that was robbing the women of their men with no sensible end in sight. So, being a kinetic person, she gathered as many loyal women as she could, made a pact bound by and oath of loyalty, and took matters into her own hands. The culture of the time had to do with most of her angst toward the male sex as well as her living environment. The mismanagement of the state coupled with the absence of her husband was too much to bear, so, making her potential power kinetic she addressed the pertinent issues and rectified the domestic situation.

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Isa's power was gained before the American occupation of Japan. He attended university and excelled in the English language. After Japan and America went to war, English translators were much desired. So, the war-time culture didn't really influence his power, but rather molded how he explored and on rare occasions, actually used it. The lines between Lysistrata and Isa are clearly drawn. They are very different characters in very different time periods. But yet, they share a few things the ability to effectively communicate, as well as deal with and live during a war-torn time. Please note that this sample paper on Insight on the Kinetic and Potential Power Contained within Aristophanes' Lysistrata and Isa from Nobuo's The American School. is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Insight on the Kinetic and Potential Power Contained within Aristophanes' Lysistrata and Isa from Nobuo's The American School., we are here to assist you. Your persuasive essay on Insight on the Kinetic and Potential Power Contained within Aristophanes' Lysistrata and Isa from Nobuo's The American School. will be written from scratch, so you do not have to worry about its originality.

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Childrens 1970's denim

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The 70's was a decade with many changes that most people won't forget, this was a time when making a fashion statement had reached it's peak.

By the end of the 160's denim was well established in the youth market, this paved the way, and the 70's saw the golden age for denim.

During the early seventies fashions in hair styles, colours, materials, lines of clothes and footwear designs applied more to both men, women and children.

The term unisex had been used since the mid sixties and by 170; fashion was nearer to unisex than at any other time.

Adults and children often had the same hairstyle cut by the same hairdresser fashionably cut hair made a tremendous difference to many children.

Designs and shapes of contemporary garments were very suitable for children, and many styles were scaled down to children's sizes. Adults' clothes were beginning to influence childrens clothes in the 60's but jeans were not made available in small sizes until the 70's.

Conventional school uniforms or clothes were still worn in many schools, but fashion conscious children gave it an 'up to date' look.

Boys in grey flannel suits, white shirts and school ties had trendy long hair and boots with high wooden heels and platform soles under this trousers although not approved were often worn. Many girls got away with wearing a variety of very modern hair styles and like boys wherever possible clumped around in fashionably heavy shoes and boots.

For out of school hours the selection of childrens clothes was almost as great as the range of teenage and young adult fashions.

The childrens market was growing in importance. Parents were more willing to buy the fast changing styles in childrens clothes than in previous generations. Children were also very fashion conscious and had definite ideas of what they liked.

Trousers or bib fronted dungarees with flared hems in brightly coloured corduroy or blue denim, sometimes teamed with matching blouson jackets with zip fronts and pockets were also popular with children and teenagers.

More people and age groups now wore jeans. Blue denim jeans were the most universally worn garments of the century and the nearest men women and children have got to wearing uniform.

During the 40's teenagers in the states started to wear them for everyday life.

In the fifties they became popular in many more countries and in keeping with the fashionable curvy body fit of the time they were worn tight enough to show the shape of the bum and thighs. The popularity of jeans spread quickly in the sixties, children lived in jeans, they were practical and modern. Teenagers and young adults wore them as tight as possible to provocatively show off their figures.

By the seventies jeans had become a way of life and their were few people under 40 who didn't posses at least one pair.

Apart from school uniforms, children and teenagers habitually wore jeans. The antiestablishment and anti fashion wore them deliberately shabby with ragged fringed hems over scuffed gym shoes.

Jeans in better condition but not too new looking were worn with wide leather belts and over or tucked into western boots as part of the ever-popular style of the later 0th century urban cowboy.

Neat jeans with well known designer brand names were worn by a wider than ever age group of style conscious men and women.

Denim and the jean influence developed into other kinds of garments. Dungarees and boiler suits became popular alternatives, especially for women and children. Shorts with jean styling took on with children and young adults and denim type fabrics with jean stitching were used for swimwear.

In the 176 Colonge fashion fair devoted to childrens wear, it was noted that in the previous year 17.1million pairs of jeans had been sold in west Germany, a leader in young fashions to children under 15 yrs of age childrens denim shirts accounted for 70% of their clothes market while 0% of all girls skirts were made of denim, all of these being increases of previous scales.

Denim in the words of a writer on childrens fashions commenting on the phenomenon is now more a fashion… "it has practically become an extension of our skin. I can't remember anything else sweeping the whole world in the way denim has in the past decade, so there must be a reason for it."

And the reason of course is obvious. It is practical hard wearing, especially for children, looks good in most cases and is easy and comfortable to wear. It's a great leveller in the way usually claimed for school uniforms. It is fine for unisex clothes, which aren't a bad thing for young children. Children want comfort in what they wear.

Children have always and will always like to wear gear that they see on older kids. They desire to look like those they see on tv shows and in the movies.

Shows such as Charlies' angels were having an increasingly profound affect on children's fashion; every girl wanted to look like Farrah Fawcett often fighting crime in her two-piece denim attire

For most teens dressing to shock was the idea, and following the punk and glam movements brought to light by artists such as Bowie with his infamous alter ego 'ziggy stardust' designers took platform shoes and sequins to new heights.

Glitter and styling were applied to basic denim cuts, people were judged on the width of their flares, and personalising ones jeans became a huge trend. Levis Strauss even sponsored a 'Denim art contest' inviting customers to send in pictures of their decorated denim.

The 180's saw the start of designer children's wear.

Gemma Owen Please note that this sample paper on Childrens 1970's denim is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Childrens 1970's denim, we are here to assist you. Your cheap custom college paper on Childrens 1970's denim will be written from scratch, so you do not have to worry about its originality.

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