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Advertisement One Proactiv SolutionWhen reviewing a Proactiv Solution acne fighting medicine advertisement (see attached) there were many fallacies to be found within the ad itself, as well as the surrounding aids to the argument. The premises and conclusion of the advertisement are labeled accordingly on the attached add. As well the argument is designed as a variation of a V argument with three main premises, and one main conclusion. The first premise, however also acts as a sub-conclusion to the six quiz questions on the side of the advertisement which can be considered premises for that sub-conclusion. This is seen in the diagram below The initial fallacy which is committed lies within the quiz questions which the advertisement has created for the reader to take in order to see if their product will "work for your acne". Each question which is provided is extremely vague allowing for anyone that has experienced even a single blemish to answer "yes" to at least three of the six questions, as well each question suffers from the false dichotomy fallacy as they suggest that each of the general options which are provided are exhaustive options. This is seen in all the questions but especially number two which states "Most of my break outs are small bumps and black heads, but sometimes I get those nasty megazits". These definitions, as well as those included in the other five questions are much to obscure for their use. This is observable again in question number two as there are many other types of blemishes which may occur as well, what exactly constitutes as a "megazit"? If one is to know if their specific skin type will be cured by such a product as Proactiv Solution the questions which identify the skin type must use specific terminology. Perhaps if the questions were more precise in their description the company would attract customers who have the skin type which the product would work affectively on. However, the companies aim is obviously not to attract the correct customers but rather as many customers as possible as is displayed by their catch-all type questions.

The second fallacy which the advertisement commits is found again within the first premise, however this time the fallacy is committed in the premise's circularity and equivocation. The premise is circular and in turn confusing for the reader as it states, "If you answered "yes" to at least three of these questions, the answer is a definite "yes!" Proactiv Solution was made for your skin type". This makes it unclear as to what the answer of "yes" is being said in reference to. The second problem with this premise is again that it states that if readers have answered "yes" to any three of the questions about bad skin; which the company has created along the side of the advertisement, then their acne medicine will work for the reader's skin type. Because both skin types and problems are very unique to each individual each question will be answered differently by every reader therefore it is equivocal to state that their Proactiv Solution is the single and solution that is "made" for each reader's skin type. This fallacy is once again committed in the conclusion as it states "get rid of them once and for all, with Proactiv Solution" implying that this medication will be the ultimate solution for the readers acne, which is untrue to say without relevant testing of any sort on the reader.The third fallacy which is committed in the Proactiv Solution advertisement is within the statement "Hey, celebrities use this stuff. Why? 'Cause it works". This is quite obviously a fallacy of relevance and more specifically both an appeal to authority and an appeal to popularity. It is an example of both of the appeal to authority as it suggests that celebrities know more about skin care products, thus the reader should be convinced that the product is good because celebrities use it. This of course is not the case as although many celebrities do have skin which appears to be free of blemishes they do not necessarily know more about skin care products. In edition, the advertisement does not state how many celebrities use the product or which ones do, therefore the one or two celebrates that may have used the product at one time may indeed continue to be plagued by blemished skin. This same argument also falls into the appeal to popularity fallacy because in our society many people in the general public admire and mimic celebrities. A large part of the general populous considers those with celebrity status and good looks as role models, and as a result many attempt to do what they can to become more similar to their role models. The fact that the premise is attempting to both convince the reader of the products effectiveness and entice the reader to purchase the product for their own use because some celebrities may uses their product is misleading; and this is increased by the fact that the advertisement was found in a Teen People magazine which is filled with celebrities and holds a primarily teen audience. In addition to the particular fallacies found within the premises themselves there are other fallacies found throughout the advertisement as aids to the argument. Firstly the title of the advertisement states, "Can Proactiv Solution work for your acne? Take this quiz and find out". This insinuation that the solution to the readers acne problem will be found within the survey provided presupposes the truth that may or may not be found within the questions to follow. Thus, the title of the advertisement suffers from the begging the question fallacy. A more acceptable argumentative manner in which to state the title for this advertisement would be, 'Proactiv Solution An Acne Fighting Medicine'. Had the title been worded in such a manner false promises that both a solution and a conclusion to the reader's acne problem would be avoided. Lastly, in addition to the title the pictures of an acne sufferer who now has clear skin supposedly because of her Proactiv Solution use, is yet another tool used to aid the faulty argument. The pictures themselves are fallacies as they too beg the question. They do this indirectly as they present first an image of a girl at age nineteen with mild acne, no make up or jewelry, unkempt hair, and a dejected look on her face. Next a picture of the same girl is presented although this time her appearance has drastically been altered. Now the girl; whose age is not stated, has clear skin, both makeup and jewelry on, done up hair, and a delighted look on her face resulting in the implied conclusion that Proactiv Solution is what has caused the change in her appearance and not the other factors. Both the implied and directly stated premises and conclusions found in the Proactiv Solution advertisement when assessed in detail were found to have many faulty promises and misleading statements. These statements were designed to influence the largest amount of readers to buy the product and not help those who the product could have a possibility of working effectively for, therefore as was established in the arguments above the Proactiv Solution advertisement is as a whole an ineffective argument. Please note that this sample paper on castro cuba is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. 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