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Our staff of freelance writers includes over 120 experts proficient in tittle, therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your tittle paper at affordable prices!Dealing with the Dell Effect Printer-Friendly Version

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Online Extra Can Dell Keep Beating the Odds?

Online Extra Lexmark May Not be Sexy, But...

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To compete with Dells (DELL ) ability to cut prices to the bone and still make a profit, rivals are seeking any edge they can find.

HEWLETT-PACKARD

Merging with Compaq makes HP (HPQ ) No. 1 in low-end servers, allowing it to buy parts in huge volume. But with operating expenses at twice Dells .% rate, HP must cut costs more--or risk being bloodied in another price war.

IBM

It has an army of consultants and is working on a way to make servers heal themselves-pluses Dell doesnt have. Big Blue (IBM ) is also offering double-digit discounts against Dell and making it up on sales of high-end servers and services.

SUN MICROSYSTEMS

After sales of high-end servers tanked in 01, Sun (SUNW ) began developing cheaper boxes that run the free Linux operating system. Those low-end boxes will squeeze Suns hefty 4% gross profit margins, but they might keep customers from defecting to Dell.

Click to buy an e-print or reprint of a BusinessWeek or BusinessWeek Online story or video.

Dealing with the Dell Effect Printer-Friendly Version

E-Mail This Story

Online Extra Can Dell Keep Beating the Odds?

Online Extra Lexmark May Not be Sexy, But...

• Find More Stories Like This

To compete with Dells (DELL ) ability to cut prices to the bone and still make a profit, rivals are seeking any edge they can find.

HEWLETT-PACKARD

Merging with Compaq makes HP (HPQ ) No. 1 in low-end servers, allowing it to buy parts in huge volume. But with operating expenses at twice Dells .% rate, HP must cut costs more--or risk being bloodied in another price war.

IBM

It has an army of consultants and is working on a way to make servers heal themselves-pluses Dell doesnt have. Big Blue (IBM ) is also offering double-digit discounts against Dell and making it up on sales of high-end servers and services.

SUN MICROSYSTEMS

After sales of high-end servers tanked in 01, Sun (SUNW ) began developing cheaper boxes that run the free Linux operating system. Those low-end boxes will squeeze Suns hefty 4% gross profit margins, but they might keep customers from defecting to Dell.

Click to buy an e-print or reprint of a BusinessWeek or BusinessWeek Online story or video.

Dealing with the Dell Effect Printer-Friendly Version

E-Mail This Story

Online Extra Can Dell Keep Beating the Odds?

Online Extra Lexmark May Not be Sexy, But...

• Find More Stories Like This

To compete with Dells (DELL ) ability to cut prices to the bone and still make a profit, rivals are seeking any edge they can find.

HEWLETT-PACKARD

Merging with Compaq makes HP (HPQ ) No. 1 in low-end servers, allowing it to buy parts in huge volume. But with operating expenses at twice Dells .% rate, HP must cut costs more--or risk being bloodied in another price war.

IBM

It has an army of consultants and is working on a way to make servers heal themselves-pluses Dell doesnt have. Big Blue (IBM ) is also offering double-digit discounts against Dell and making it up on sales of high-end servers and services.

SUN MICROSYSTEMS

After sales of high-end servers tanked in 01, Sun (SUNW ) began developing cheaper boxes that run the free Linux operating system. Those low-end boxes will squeeze Suns hefty 4% gross profit margins, but they might keep customers from defecting to Dell.

Click to buy an e-print or reprint of a BusinessWeek or BusinessWeek Online story or video.

Dealing with the Dell Effect Printer-Friendly Version

E-Mail This Story

Online Extra Can Dell Keep Beating the Odds?

Online Extra Lexmark May Not be Sexy, But...

• Find More Stories Like This

To compete with Dells (DELL ) ability to cut prices to the bone and still make a profit, rivals are seeking any edge they can find.

HEWLETT-PACKARD

Merging with Compaq makes HP (HPQ ) No. 1 in low-end servers, allowing it to buy parts in huge volume. But with operating expenses at twice Dells .% rate, HP must cut costs more--or risk being bloodied in another price war.

IBM

It has an army of consultants and is working on a way to make servers heal themselves-pluses Dell doesnt have. Big Blue (IBM ) is also offering double-digit discounts against Dell and making it up on sales of high-end servers and services.

SUN MICROSYSTEMS

After sales of high-end servers tanked in 01, Sun (SUNW ) began developing cheaper boxes that run the free Linux operating system. Those low-end boxes will squeeze Suns hefty 4% gross profit margins, but they might keep customers from defecting to Dell.

Click to buy an e-print or reprint of a BusinessWeek or BusinessWeek Online story or video.

Dealing with the Dell Effect Printer-Friendly Version

E-Mail This Story

Online Extra Can Dell Keep Beating the Odds?

Online Extra Lexmark May Not be Sexy, But...

• Find More Stories Like This

To compete with Dells (DELL ) ability to cut prices to the bone and still make a profit, rivals are seeking any edge they can find.

HEWLETT-PACKARD

Merging with Compaq makes HP (HPQ ) No. 1 in low-end servers, allowing it to buy parts in huge volume. But with operating expenses at twice Dells .% rate, HP must cut costs more--or risk being bloodied in another price war.

IBM

It has an army of consultants and is working on a way to make servers heal themselves-pluses Dell doesnt have. Big Blue (IBM ) is also offering double-digit discounts against Dell and making it up on sales of high-end servers and services.

SUN MICROSYSTEMS

After sales of high-end servers tanked in 01, Sun (SUNW ) began developing cheaper boxes that run the free Linux operating system. Those low-end boxes will squeeze Suns hefty 4% gross profit margins, but they might keep customers from defecting to Dell.

Click to buy an e-print or reprint of a BusinessWeek or BusinessWeek Online story or video.

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