SUPERBOWL 2003

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For another consecutive year, Anheuser-Busch Brewing Company takes the lead in the commercials. From sixty one available spots, their products occupied 10 of them. The first commercial that appeared was probably the most liked by the audience. The name of the commercial was Replay and was sponsored by Budweiser beer. I think that with this ad the company was targeting mostly men of all ages, income and social classes. Even though it was a senseless commercial, it at least brought a grin to your face. It was a simple commercial that did not try too hard and was liked by many people. It sort of reflected that simple moments like this one can be enjoyed in life. Representing the brand image was their main goal and I think that they actually did pretty well using their typical icons which where the Clydesdales. Overall, the commercial placed the beer in a situation with so much power that no matter how dumb their commercials get, they stay with you. The other nine commercials aired by this corporation were not that good. In my opinion, the one described above was the best and it was also different from what they are used to doing. Pepsi was also a company who decided to try their luck at the Super Bowl commercials. The first product they advertised was "Pepsi with a Twist." This commercial was highly advertised before it was aired and it created many thumbs down after it was seen. The ad portrayed a nightmare which Ozzy Osbourne has involving his family and the Osmonds as well. Pepsi was actually pretty smart in involving the Osbournes in the ad, since their show has been such a success the past year. I think that this ad was mainly targeted to the young audience who follows and watches the show. In this case, the corporation is also mostly selling the brand image. Their ad's objective was probably to advertise the drink, but I think that they did a better job advertising the Ozbourne show. At no point did they describe how the drink tasted or how would you feel if you took a sip. Personally, I think that the production value of this ad was great because Ozzy created major attraction, but he did not do a good job with the product. In addition to that, without offending anyone, I simply cannot stand Ozzy Osbourne. On the other hand, I think that this company made a great job promoting their new drink Sierra Mist. The ad with the dog peeing on the fire hydrant was hilarious! They were targeting mainly younger people from all income and class levels, since they consume more soft drinks. Also unlike, the Ozzy commercial, here you did get a chance to g

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