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Sunday, November 10, 2019

Broadsheet and Tabloid Front Page Comparative

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Our staff of freelance writers includes over 120 experts proficient in Broadsheet and Tabloid Front Page Comparative, therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your Broadsheet and Tabloid Front Page Comparative paper at affordable prices with !Newspapers represent the facts through text and pictures (Bignell 00 p. 7). The front page is an introduction eager to achieve several functions; it is an advertisement for the newspaper itself and it frames an attractive format for other advertisers. Only a few large corporations control media outlets in Australia. News Ltd owns The Advertiser and The Australian but the format of the newspapers is dissimilar (Schultz 00 p. 110-11). The Advertiser is a tabloid while The Australian is a broadsheet. To successfully compare and contrast the newspaper structures I will analyse the content, language, layout and visual techniques.


A quick comparison of the differences between the tabloid and broadsheet, are as follows


The Advertiser The Australian


• A size • Double the size of The Advertiser


• Cost $1.00 • Cost $1.0


• Sports theme • /11 (terrorism) theme


• Local events • World events


• articles • 4 articles


• Part articles • Full articles


• Large font in articles • Smaller font in articles


• Sparse paragraphs in articles • Dense paragraphs in articles


• Minimal written text • Excess written text


• Unsuitable, misleading main headline • Suitable, clever main headline


• Bright, celebratory colours • Reddish, emotive colours


• Humourous language overtones • Serious language overtones


• Photograph celebratory atmosphere • Main photograph tone of despair


• Product placement in photograph • An ideological cartoon is present


The front page reconstructs and describes events rather than merely reflecting reality. (McKee 00 p. 6-6). Representation of an event is an intentional process, constructed according to established expectations through preceding similar events and attitudes. The Advertiser has epitomised South Australians as sports fanatics and The Australian has portrayed a dangerous world (Bowles 00 p. 7-74). To construe society in a particular way is a deliberate choice (Bignell 00 p. 8). As The Australian shows, broadsheets provide more information from abroad whilst tabloids concentrate on an ordinary event involving extraordinary people, such as sport 'celebrities' (Lumby 00 p. 7). In this case, the broadsheet is producing an ideological viewpoint of current chosen world events, within the content and language structure (McKee 00 p. 64-67). The Australian exploits the date and constructs four linked stories to suit the /11 genre under the sensational headline, 'Terror Circles the Globe'. It was emotive and fear driven and riddled with reminders of the goings-on over the past twenty-four months. To fit the genre, the '…Bali bomber…' update is newsworthy enough to be front-page news.


Cost and time restraints affect the story gathering process (Bantz, McCorkle, Baade 17 p. 76). The events described in The Advertiser were not discovered via investigative journalism, rather through advance warning. Similarly, The Australian relied on a media release and an update from an ongoing judicial trial for half of its front-page content (Bignell 00 p. 8). Another consequence of economic effectiveness is the transformation of broadsheets towards tabloid processes. Larger headlines and photographs are displayed on the front page with accompanying information about what is inside the pages to grab the attention of the passerby (Bignell 00 p. 81). The Australian supports this as it displays a large title, headline, photograph, and two contents lists. The tabloid style is more entertainment driven than the broadsheet (Schultz 00 p. 101). The trend to view the 'tabloid' style as serious news is indicative of the changing attitudes towards public rights to information (Lumby 1 p. 115-116). The front page of The Advertiser is devoted to local sporting celebrities. Australian Rules football is included, as the finals loom. The Australian cricket season begins shortly so the audience is subjected to SACA . A large visual image of two 'celebrity cricketers' with others gathered around the table is the only photograph on the front page. The other article directly quotes a local sportsperson, further incorporating netball within the sports theme. The language in the article is simple and straightforward, adhering to established journalistic rules to allow for space constraints and customer attention spans (Harris & Spark 14 p. 74-85). It uses a verbal conversation approach, applying uncomplicated words and shorter sentences to ensure quick consumption in a fast-paced society. Techniques that break up the monotony of a paragraph are implemented, such as, bold type, exclamation marks, exploits of humour such as irony and puns. This is demonstrated in 'Dinner? It's enough to make you dizzy' , a question mark, underlining and a pun is orchestrated. While the second sentence manufactures a humorous reference to a disgraced celebrity cricketer. As Bignell mentions, this format does not intend to belittle the readership but this style brings comfort and familiarity. For example, the cricketers' nickname '…Dizzy…' and '…Boof…' and Warne's weight issue, '…baked beans and pizza…' the language relies on assumed prior knowledge and thus encourages allegiance (Bignell 00 p. 8). The Advertiser constructed an article advertising SACA's competition and presented an anchoring photograph to prove its benevolence. As well as advertising SACA it also provided indirect (but deliberate) coverage for its major sponsor, West End Breweries through product placement (Sinclair 00 p. 0-10). It proves to be a powerful tool, confirming sporting 'celebrities' consume their product in a social setting. The Australian presented crisis and terror filled photographs connoting fear and anxiety to anchor the surrounding articles (Bignell 00 p. ).


A broadsheet will depend on traditional written communication formats. Broadsheets imply a higher level of authority by upholding a serious tone. For example, broadsheets construct longer sentences; do not use practices to break up the text and no misspelling or bold/italic setting (Bignell 00 p. 8-0). For example, the article 'Enemies of open society will not prevail' has an accompanying head shot of Howard and the article is in its entirety. The item reads like an essay, with full sentences and a definite introduction, purpose and conclusion, it is noticeably a media release , fitting the /11 (terrorism) theme. Howard relies on newspapers as the most influential political tool in a democratic society (Schultz 00 p. 101-10). As The Advertiser connotes fun and entertainment, so does The Australian connote a more serious authority that demands respect, both of these stances are constructed representations. The extra cost of The Australian also connotes quality. No additional respect should be given to the broadsheet just because it appears to be more important, over other newspapers (Bignell 00 p. 0). Newspaper discourse creates feelings of exclusiveness by using particular words to incorporate the reader. For example, The Advertiser presents just under its name, 'C'mon make a noise', and it successfully commands on an individual level to reply to the appeal because of the system of address (Bignell 00 p. 0). Bignell further explains, '…dialogic modes of discourse have the effect of presupposing an ongoing, comprehensible reality which is the referent of a conversation between newspaper and reader. Both parties, it seems, know what they are referring to, and do not need to analyse or define the subject…' (Bignell 00 p. 0). The 'C'mon make a noise' statement with the accompanying visuals did not require further explanation. It assumes that everyone realises the importance of Australian Rules football. The Australian follows the same practice, the opening statement underneath its name, 'Two Years After September 11 The Carnage Continues' assumes that the reader appreciates a certain magnitude of the day. The paper goes further to use similar assumptions, for example, the ongoing conflict between Israelis and Palestinians , '…the second Bali bomber…' and '…the ideologies of totalitarianism…'


The tabloid is colourful and sensational, even resorting to displaying a very large, misleading, emotive headline to demand attention. The broadsheet presents a serious, tragic theme and exploits the date and ties together four articles within the /11 genre. Even with the use of regularity, tradition, sections and colour both newspapers are still bulky and awkward compared to other media outlets such as television and Internet (Schultz 00 p. 101-10).


Bibliography


Bignell, J., 'Newspapers'. Media Semiotics. 17. Manchester Manchester University Press, 00. 7- 104.


Schultz, J., 'The Press'. The Media & Communications in Australia. Ed. S. Cunningham & G. Turner. Crows Nest Allen & Unwin, 00. 101 116.


McKee, A., 'Textual Analysis'. The Media & Communications in Australia. Ed. S. Cunningham & G. Turner. Crows Nest Allen & Unwin, 00. 6 - 71.


Lumby, C., Media Culpa Tabloid Media, Democracy and the Public Sphere. The Sydney Papers An address to The Sydney Institute on Monday 8 June 1.


Lumby, C., 'The Future of Journalism'. The Media & Communications in Australia. Ed. S. Cunningham & G. Turner. Crows Nest Allen & Unwin, 00. 1 - .


Bantz, C.R., McCorkle, S. & Baade, R.C., 'The News Factory'. Social Meanings of News A Text Reader. Ed. D. Berkowitz. Thousand Oaks Publications, 17. 6-85.


Harris, G. & Spark, D., Practical Newspaper Reporting nd Etition. 166. Oxford Focal Press, 14.


Bowles, K., 'Representation'. The Media & Communications in Australia. Ed. S. Cunningham & G. Turner. Crows Nest Allen & Unwin, 00. 7 - 84.


Sinclair, J., 'Advertising'. The Media & Communications in Australia. Ed. S. Cunningham & G. Turner. Crows Nest Allen & Unwin, 00. 6 - 71.


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