Analysis of an advertisement

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Our staff of freelance writers includes over 120 experts proficient in Analysis of an advertisement, therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your Analysis of an advertisement paper at affordable prices Amnesty International's confined dove advertisement, part of their human rights campaign, is profoundly impactful. It motivates the viewer to take action against cruelty existing in the world today. Using a picture of a restrained dove incarcerated in a tiny cell, the advertisement presents a very compelling image, particularly so because of its simplicity. The photograph arouses outrage in the observer, without a single printed word, and calls for swift action on his/her part.The image that comprises the ad is black on the right and left edges, covering just under a quarter of the page on each side. It fades quickly to a small, stark, nondescript cell. Contained within the cell is a single white dove. The dove is healthy, has full, clean feathers, and does not appear to be in any discomfort. It is resting on the floor. An unnecessarily thick chain, attached to a large iron ball, trails out from underneath its small body. The coop is illuminated via a small window, located high on the wall in the right hand corner; five metals bars running vertically through it mar its view. A multitude of cumulus clouds drift by, with a cerulean sky peeking through. The dove's head is angled, peering forlornly out to the sky, its customary habitat. The only addition to the page is a small Amnesty International logo in the upper left corner of the advertisement.The dove is an international symbol of freedom, and is commonly referred to in Christianity. By challenging the integrity of the association of the dove (freedom) and its capture (imprisonment), Amnesty International creates visual dissonance between them, eliciting strongly negative emotions. The pictorial proposition offered is that should the dove be released, the discomfort caused by the conflict will be alleviated, and justice will be served. This, in turn, translates to the release of people from forcible confinement and inhumane treatment. Summarizing a situation in this fashion allows Amnesty International to identify a need to be met within their target audience (malaise with injustice) and proposes a solution for it (supporting Amnesty International).The shared inclination to remove inhumane conditions from people's lives is generated by the outrage brought about by the betrayed innocence of the dove. It forces the beholder to reflect on malevolent situations existing today. Moral responsibility is challenged. Amnesty International is a widely known and respected organization with a noble purpose, and as such is capable of inferring that it represents a reliable and risk-free avenue for people to engage in helping alleviate other's suffering. The organization induces its audience to take action by projecting a sense of urgency for releasing the dove. Trust in the viewer's judgment that the bird will soon perish without food, water, and freedom creates this urgency. This approach guides the spectator to swiftly extend assistance to people who are desperately in need of it, and suggests that Amnesty International is the organization through which to do this. Order essays on Analysis of an advertisement and other topics

Many emotions are educed when one reads or views an advertisement such as this. Amnesty International does a remarkable job of stirring animosity against injustice in the viewer, and presents a reasonable course of action for him/her to take. It presents the information for perusal, anticipating that the viewer will proactively seek to improve the human condition in accordance with the company's motives, ideally through the organization, based on his/her own morality and ethicality. Without a word of text, this organization has successfully initiated action on the part of its audience, and has done so in a simple, remarkable fashion.Please note that this sample paper on Analysis of an advertisement is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Analysis of an advertisement, we are here to assist you. Your custom paper on Analysis of an advertisement will be written from scratch, so you do not have to worry about its originality.

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